Caroline Allen writes the ACTE Column for Buying Business Travel

Caroline Allen is ACTE's Regional Director, Northern & East Central Europe and Russia.

For more information visit www.acte.org or contact callen@acte.org

Click on the issue number below to read the full article as it appeared in Buying Business Travel.

• Issue 54: January / February 2012
  Action Stations
  Now, more than ever, we need to unite as an industry and share best practice
  
  
• Issue 53: November / December 2011
  Adapt and grow
  Create the culture and use the technology to reach out to all your employees and customers - whatever their ages
  
  
• Issue 52: September / October 2011
  Adapt and grow
  The business travel industry must adapt to volatile social and economic trends in order to survive
  
  
• Issue 51: July / August 2011
  Supply and demand
  Has the trend for transparency in the industry pushed up prices?
  
  
• Issue 50: May / June 2011
  The mobile generation
  How will the travel industry keep up with new mobile booking channels?
  
  
• Issue 49: March / April 2011
  In flux
  The business of corporate travel is never static, and flexibility is the key to success.
  
  
• Issue 48: January / February 2011
  Reputation is everything
  Modern communications technology can be a boon to brand promotion - but make sure you stay ahead of the game
  
  
• Issue 47: November / December 2010
  The economic tightrope
  Getting your business model and travel programme right is a balancing act in these changing times
  
  
• Issue 46: September / October 2010
  Too much information?
  Why business travellers must get to grips with the dizzying range of new technology out there
  
  
• Issue 45: July / August 2010
  Dawning of a new age?
  Flickers of hope begin to light the bleak landscape of the recent past
  
  
• Issue 44: May / June 2010
  Adapt and survive
  We need to embrace innovation and share information to stay ahead of the game
  
  
• Issue 43: March / April 2010
  Spin over substance?
  In our information-laden world, perhaps video links can bring clarity
  
  
• Issue 42: January / February 2010
  All bundled up
  Decent data consolidation can cure many an industry headache